Selling Real Estate in NYC?

Momentum and appearances are everything in New York City real estate. At HomeDax Real Estate, we understand that our sellers have only one chance to make a strong first impression on the marketplace and potential buyers.

With our proven track record and unrivaled professionalism, we are uniquely qualified to offer you the highest likelihood of a successful sale outcome.

 

What You Receive:

Pricing Analysis & Staging Advice

Professional Photos & Floor Plan

 

Building Research & Preparation

Digital Listing Exposure

Instant Co-Broking

Showings & Open Houses

Buyer Screening & Negotiation

Board Package Assistance

Weekly In-House Review

Pricing Analysis & Staging Advice

As part of our pre-marketing review, we will prepare a comprehensive CMA (pricing analysis) of your unit which analyses a comp set of comparable active, in-contract and closed listings.

Our CMA will also reflect the nuances of your neighborhood and factor in recent market movements and momentum shifts we’ve observed in the market.

When applicable, we may offer staging tips which are designed to enhance the appeal of your home and maximize its marketability. In such circumstances, we will advise you of each suggested improvement and assist you in their execution.

Depending on the unique nature of your home, this may include virtual staging, rearranging current furniture, tasteful decluttering, renting furniture or even hiring a professional stager to help you outfit anything from a single room to your entire property.

Pricing Analysis & Staging Advice

As part of our pre-marketing review, we will prepare a comprehensive CMA (pricing analysis) of your unit which analyses a comp set of comparable active, in-contract and closed listings.

Our CMA will also reflect the nuances of your neighborhood and factor in recent market movements and momentum shifts we’ve observed in the market.

When applicable, we may offer staging tips which are designed to enhance the appeal of your home and maximize its marketability. In such circumstances, we will advise you of each suggested improvement and assist you in their execution.

Depending on the unique nature of your home, this may include virtual staging, rearranging current furniture, tasteful decluttering, renting furniture or even hiring a professional stager to help you outfit anything from a single room to your entire property.

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Professional Photos & Floor Plan

Our market-leading professional photography will ensure that your home is showcased in its best possible light across all marketing mediums. A typical photo shoot consists of 1-2 hours of “style” shooting, during which we work with our photographer to capture several angles and exposures.

Thereafter, we carefully select and digitally retouch the photos which are most illustrative of your home’s unique selling points. The final set of professional images will be used in all our marketing endeavors, ensuring that your home will look its best everywhere it is showcased.

We will have a professional floor plan drawn to reflect the current configuration of your home, including room dimensions, ceiling height as well as the orientation of your unit. As necessary, we may supplement your actual floor plan with an alternative floor plan layout to demo- nstrate the configuration optionality your unit offers to prospective buyers.

Professional Photos & Floor Plan

Our market-leading professional photography will ensure that your home is showcased in its best possible light across all marketing mediums. A typical photo shoot consists of 1-2 hours of “style” shooting, during which we work with our photographer to capture several angles and exposures.

Thereafter, we carefully select and digitally retouch the photos which are most illustrative of your home’s unique selling points. The final set of professional images will be used in all our marketing endeavors, ensuring that your home will look its best everywhere it is showcased.

We will have a professional floor plan drawn to reflect the current configuration of your home, including room dimensions, ceiling height as well as the orientation of your unit. As necessary, we may supplement your actual floor plan with an alternative floor plan layout to demo- nstrate the configuration optionality your unit offers to prospective buyers.

Professional Photos & Floor Plan

Our market-leading professional photography will ensure that your home is showcased in its best possible light across all marketing mediums. A typical photo shoot consists of 1-2 hours of “style” shooting, during which we work with our photographer to capture several angles and exposures.

Thereafter, we carefully select and digitally retouch the photos which are most illustrative of your home’s unique selling points. The final set of professional images will be used in all our marketing endeavors, ensuring that your home will look its best everywhere it is showcased.

We will have a professional floor plan drawn to reflect the current configuration of your home, including room dimensions, ceiling height as well as the orientation of your unit. As necessary, we may supplement your actual floor plan with an alternative floor plan layout to demo- nstrate the configuration optionality your unit offers to prospective buyers.

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Building Research & Preparation

Our marketing materials will also include an informative and well-written description which promotes all important features of both your home and building (if applicable).

In preparing your unit’s description, we will consult with you and also conduct extensive building and neighborhood research to prepare the most tasteful description of your home.

If you are selling a condo or co-op, we will complete a comprehensive pre-listing review of your building so that we are fully prepared to answer questions from potential buyers and buyer’s agents on day one.

This will include confirming all building policies (sublet, gifting, guarantor, pied-a-terre, co-purchasing, etc.), understanding the building’s financial requirements for buyers (debt-to-income ratio, post-closing liquidity), and procuring and reviewing all building documentation (house rules, alteration agreement, sublet application, etc.).

Building Research & Preparation

Our marketing materials will also include an informative and well-written description which promotes all important features of both your home and building (if applicable).

In preparing your unit’s description, we will consult with you and also conduct extensive building and neighborhood research to prepare the most tasteful description of your home.

If you are selling a condo or co-op, we will complete a comprehensive pre-listing review of your building so that we are fully prepared to answer questions from potential buyers and buyer’s agents on day one.

This will include confirming all building policies (sublet, gifting, guarantor, pied-a-terre, co-purchasing, etc.), understanding the building’s financial requirements for buyers (debt-to-income ratio, post-closing liquidity), and procuring and reviewing all building documentation (house rules, alteration agreement, sublet application, etc.).

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Digital Listing Exposure

As members of both REBNY (Real Estate Board of New York) and LIBOR (Long Island Board of Realtors), we are in a commanding position to market your home to thousands of buyer’s agents and unrepresented buyers through our market-leading digital advertising and syndication software. 

Our market-leading digital listing syndication technology enables us to simultaneously market your home on dozens of the largest and most highly trafficked local and national real estate websites. Furthermore, your listing will also be advertised directly on the websites of fellow REBNY and LIBOR brokerages who offer a listing search functionality.

As part of our active marketing strategy, we will also conduct extensive outreach to fellow buyer’s agents through regular broker marketing blasts and direct outreach to specific listing agents and buyer’s agents in the neighborhood and our network.

Digital Listing Exposure

As members of both REBNY (Real Estate Board of New York) and LIBOR (Long Island Board of Realtors), we are in a commanding position to market your home to thousands of buyer’s agents and unrepresented buyers through our market-leading digital advertising and syndication software.

Our market-leading digital listing syndication technology enables us to simultaneously market your home on dozens of the largest and most highly trafficked local and national real estate websites. Furthermore, your listing will also be advertised directly on the websites of fellow REBNY and LIBOR brokerages who offer a listing search functionality.

As part of our active marketing strategy, we will also conduct extensive outreach to fellow buyer’s agents through regular broker marketing blasts and direct outreach to specific listing agents and buyer’s agents in the neighborhood and our network.

Digital Listing Exposure

As members of both REBNY (Real Estate Board of New York) and LIBOR (Long Island Board of Realtors), we are in a commanding position to market your home to thousands of buyer’s agents and unrepresented buyers through our market-leading digital advertising and syndication software. 

Our market-leading digital listing syndication technology enables us to simultaneously market your home on dozens of the largest and most highly trafficked local and national real estate websites. Furthermore, your listing will also be advertised directly on the websites of fellow REBNY and LIBOR brokerages who offer a listing search functionality.

As part of our active marketing strategy, we will also conduct extensive outreach to fellow buyer’s agents through regular broker marketing blasts and direct outreach to specific listing agents and buyer’s agents in the neighborhood and our network.

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Instant Co-Broking

From the moment we list your property, it will be distributed to over 300 fellow real estate firms in NYC along with tens of thousands of buyer’s agents who are members of REBNY (Real Estate Board of New York).

Our listings are syndicated in real-time to RLS, New York City’s equivalent of the Multiple Listing Service (MLS), offering your property exposure to the largest conceivable pool of potential buyers within the shortest time period.

If you are selling Queens, we will also syndicate your listing to the Long Island MLS. This shared database of listings is used by over 26,000 agents and 2,280 real estate offices who are members of the Long Island Board of Realtors.

Instant Co-Broking

From the moment we list your property, it will be distributed to over 300 fellow real estate firms in NYC along with tens of thousands of buyer’s agents who are members of REBNY (Real Estate Board of New York).

Our listings are syndicated in real-time to RLS, New York City’s equivalent of the Multiple Listing Service (MLS), offering your property exposure to the largest conceivable pool of potential buyers within the shortest time period.

If you are selling Queens, we will also syndicate your listing to the Long Island MLS. This shared database of listings is used by over 26,000 agents and 2,280 real estate offices who are members of the Long Island Board of Realtors.

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Showings & Open Houses

Once we’ve drawn the attention of the marketplace and driven traffic to your listing, we will showcase your property through ample private showings and open houses.

From the moment we begin marketing your listing, we will embark upon a consistent schedule of open houses in order to maximize traffic. You can expect us to consistently hold general weekend open houses, most often on Sundays during the times of other open houses in the neighborhood to maximize cross-traffic.

We will also make the unit available via ‘by appointment’ open houses during the weekdays and on select weekends to entice buyers who may otherwise be unavailable during a typical Sunday.

We will accommodate all showing requests by both direct buyers and buyer’s agents. Having done our homework on your building and unit, we will be in a commanding position to answer questions and represent your home in the best possible light. You can expect us to offer you meticulous feedback from each private showing so that you will be fully aware of the market’s opinion of your property.

As necessary, we will also participate in broker open house tours which are designed to generate interest and excitement in your property with buyer’s agents.

Showings & Open Houses

Once we’ve drawn the attention of the marketplace and driven traffic to your listing, we will showcase your property through ample private showings and open houses.

From the moment we begin marketing your listing, we will embark upon a consistent schedule of open houses in order to maximize traffic.

You can expect us to consistently hold general weekend open houses, most often on Sundays during the times of other open houses in the neighborhood to maximize cross-traffic. We will also make the unit available via ‘by appointment’ open houses during the weekdays and on select weekends to entice buyers who may otherwise be unavailable during a typical Sunday.

We will accommodate all showing requests by both direct buyers and buyer’s agents. Having done our homework on your building and unit, we will be in a commanding position to answer questions and represent your home in the best possible light. You can expect us to offer you meticulous feedback from each private showing so that you will be fully aware of the market’s opinion of your property.

As necessary, we will also participate in broker open house tours which are designed to generate interest and excitement in your property with buyer’s agents.

Showings & Open Houses

Once we’ve drawn the attention of the marketplace and driven traffic to your listing, we will showcase your property through ample private showings and open houses.

From the moment we begin marketing your listing, we will embark upon a consistent schedule of open houses in order to maximize traffic. You can expect us to consistently hold general weekend open houses, most often on Sundays during the times of other open houses in the neighborhood to maximize cross-traffic. We will also make the unit available via ‘by appointment’ open houses during the weekdays and on select weekends to entice buyers who may otherwise be unavailable during a typical Sunday.

We will accommodate all showing requests by both direct buyers and buyer’s agents. Having done our homework on your building and unit, we will be in a commanding position to answer questions and represent your home in the best possible light. You can expect us to offer you meticulous feedback from each private showing so that you will be fully aware of the market’s opinion of your property.

As necessary, we will also participate in broker open house tours which are designed to generate interest and excitement in your property with buyer’s agents.

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Buyer Screening & Negotiation

Throughout the sale process, we will carefully screen and qualify all potential buyers to ensure that they are an appropriate fit for the financial guidelines of your building, individual unit and your overall sale objectives.

Our typical buyer screening process includes a comprehensive review of the following items:

— REBNY Financial Statement
— Pre-Approval / Pre-Qualification Status
— Contingency Considerations
— Proof of Funds
— Purchaser Bio

Our extensive deal experience means that we are well prepared to effectively represent you in the most difficult of negotiations. The negotiation skills we possess will offer you an edge throughout the sale process and ensure that you obtain the best possible economic outcome on your sale.

Buyer Screening & Negotiation

Throughout the sale process, we will carefully screen and qualify all potential buyers to ensure that they are an appropriate fit for the financial guidelines of your building, individual unit and your overall sale objectives.

Our typical buyer screening process includes a comprehensive review of the following items:

— REBNY Financial Statement
— Pre-Approval / Pre-Qualification Status
— Contingency Considerations
— Proof of Funds
— Purchaser Bio

Our extensive deal experience means that we are well prepared to effectively represent you in the most difficult of negotiations. The negotiation skills we possess will offer you an edge throughout the sale process and ensure that you obtain the best possible economic outcome on your sale.

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Board Package Assistance

We will meticulously prepare all documentation and conduct an extensive review of all materials prior to submission of your unit’s board package.

As necessary, we will also coach your buyer in advance of the board interview to ensure that there are no surprises.

Some examples of our board package review process include: reviewing reference letters, ensuring that the numbers on the financial statement correspond exactly to those on supporting documentation, coordinating buyer & seller signature pages and scrutinizing the package for errors and omissions.

Board Package Assistance

We will meticulously prepare all documentation and conduct an extensive review of all materials prior to submission of your unit’s board package. As necessary, we will also coach your buyer in advance of the board interview to ensure that there are no surprises.

Some examples of our board package review process include: reviewing reference letters, ensuring that the numbers on the financial statement correspond exactly to those on supporting documentation, coordinating buyer & seller signature pages and scrutinizing the package for errors and omissions.

Board Package Assistance

We will meticulously prepare all documentation and conduct an extensive review of all materials prior to submission of your unit’s board package. As necessary, we will also coach your buyer in advance of the board interview to ensure that there are no surprises.

Some examples of our board package review process include: reviewing reference letters, ensuring that the numbers on the financial statement correspond exactly to those on supporting documentation, coordinating buyer & seller signature pages and scrutinizing the package for errors and omissions.

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Weekly In-House Review

Your property will be part of our weekly in-house review process, which includes careful examination of buyer traffic, market pricing and the effectiveness of our overall marketing approach.

As part of the ongoing sale process, you can expect us to keep you abreast of all market activity and feedback received on your listing on a consistent and timely basis.

You can expect us to offer you meticulous feedback from each private showing so that you will be fully aware of the market’s opinion of your property.

Weekly In-House Review

Your property will be part of our weekly in-house review process, which includes careful examination of buyer traffic, market pricing and the effectiveness of our overall marketing approach.

As part of the ongoing sale process, you can expect us to keep you abreast of all market activity and feedback received on your listing on a consistent and timely basis.

You can expect us to offer you meticulous feedback from each private showing so that you will be fully aware of the market’s opinion of your property.

About HomeDax Real Estate:

New York City’s real estate market ranks among the world’s top three markets by size and listing prices but ranks as number one in terms of its complexity for buyers and sellers. At HomeDax real estate, our deep knowledge with NYC’s property market allows us to recognize and meet the complexities and challenges in the market to obtain the best outcome for our home buyers, sellers and renters. Contact us today to start the conversation.

Browse our Exclusive Listings:

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About HomeDax Real Estate:

New York City’s real estate market ranks among the world’s top three markets by size and listing prices but ranks as number one in terms of its complexity for buyers and sellers. At HomeDax real estate, our deep knowledge with NYC’s property market allows us to recognize and meet the complexities and challenges in the market to obtain the best outcome for our home buyers, sellers and renters. Contact us today to start the conversation.

Browse our Exclusive Listings:

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